Nowadays we read a lot about amazing power of social media as a marketing tool. Every top brands have their social media accounts in social networking sites.

Social networking sites have changed our lifestyle and all the big brands are using it proactively to leverage the riding tides of it. It has become a platform to a sophisticated networks of connection.

And according to my understanding social media  is going through its growth phase of its Life Cycle . For example there are only 74 million internet users in India (as a developing nation it has huge potential of internet users growth).

Through out the 2000's , present and near future social media will witness growth and continue to become integral part of our life (more and more).

But is the future of it lies in another new Facebook or new Twitter. I don't think so.

Energy will be the key to it.

Devices which can provide power supply to numerous wireless devices we are using nowadays .

The screen of the devices we use to communicate and connect are increasing.

It started with Laptops, tablets, mobile smartphones, smart watches and many more to come in next few years.

Energy is the key to future technology. With time there will be various innovative devices and evolution of devices screen space but the main key is to source those devices with sustaining power sources.

Any organization which can optimize not will be able to establish itself as the forerunner in the market, but also will be able to brand itself for what its worth.

I have started blogging today only and within 2 hours I felt compelled to write another one, and this time I am blogging again for very selfish reason.

When I was a kid my mom use to say whenever you read about something try to write it down then you will remember it.

I read so many news about branding ,advertising, social media and share those links through my social media profiles such as LinkedIn, Facebook, Twitter, etc with amazing power of technology --> share buttons available nowadays within the article page itself but even after that I tend to forget some of those (Yes I am one of less fortunate person with cached memory system brain function !!).

So, if I am blogging why not also write about some of those news I come across everyday.

http://www.adweek.com/adfreak/submarine-surfaces-middle-italian-street-crazy-ad-stunt-152898

The above link is a publicity ad stunt of a submarine emerging created by Saatchi for an insurance company and giving its all its dramatic flair and attentions.

I wish such ads should also come up in India....I mean all these ad companies here  can at least put all those potholes in our metro cities roads to some creative use and be the cause of amusement for us pedestrians.


And talking about brands and social media this is a link for Google's hummingbird role in shaping up social media content marketing
http://socialmediatoday.com/steve-rayson/1796646/10-ways-googles-hummingbird-will-shape-future-seo-and-content-marketing

And the claims it is making can be true,and why not at the end of the day they are trying to utilize the screens of our devices which we use most and for longest period of time.

Because the future innovation of lies how we optimize the screens of various devices and in its way it will create more avenues of branding provided the organizations realize where to stop intruding in personal spaces.

My first blog ever and I am lost what should be the topic of my blog.I am new to corporate world with big shiny dreams in my eyes and first time felt the need to blog to share my view points and mainly to keep in touch with my passion-- Marketing.

Like most people of my age want to make a mark in the corporate world and especially in the field of Marketing.But honestly I am confused which brands to pursue. I mean there are so many brands with their wonderful stories of making mark in people's life and each is unique in its own way.

Maybe I would start with the brand Apple because it created  a revolution of its own and have changed the world.And then there is "Steve Jobs" the ultimate maverick and creative genius.So many words have been written about him and his ingeniousness, what more to write by some random  nobody like me!!!


I guess there is always something more to say about him.......because of his words his methods had created a hell lot of inspiration to me. I will always regret that I will never be able to meet him in my life. But anyway I will thank him for helping me finding my own dreams and I guess there are lot of people like me out there who also believe the same.

Few years ago I was totally clueless what to do with life (only with idea what I don't want to do which by the way mostly covers all the things my parents want me to do). I was pursuing engineering and I was so mediocre at it that I had a feeling I would never be hugely successful if I pursue it further.

And just one fine day I watched Steve Job's Stanford Convocation speech and it was mind-blowing.I decided to go for MBA in marketing (which I admit is a very conventional career choice of engineering + MBA in India) . Add thank god for that ... when I was pursuing my MBA  for the first time in life I felt, okay I am in the field I really wanted to be in. Because the course changed me as a person and specially my way of thinking and looking at life possibilities.


I wish I am more clever and talented with words so that I could have expressed properly how motivating and inspiring can be a 20 minutes video by a great leader of our time can to people like me.

And I wish I can always stay hungry and foolish as I promised myself after first watching the video.